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Table
4
FOUNDATION FOR THE MALCOLM BALDRIGE NATIONAL QUALITY AWARD CEO FORUM SURVEY
Row percents
26 Jun 98
C. CHANGING IMPORTANCE OF STAKEHOLDERS AND INTERESTS
Q4. In ten years time, at the end of the next decade, do you think
any of the following stakeholders will be more or less important to successful
companies than they are today?
| |
BASE |
MORE
IMPORTANT |
LESS
IMPORTANT |
NO
DIFFERENCE |
DON'T
KNOW |
| International
customers |
308 |
90% |
2% |
6% |
2%
|
| Consumers
|
308 |
76% |
1% |
22% |
1%
|
| Employees
|
308 |
75%
|
4%
|
20% |
1% |
|
Suppliers |
308 |
67% |
5%
|
28%
|
1%
|
| Outside
board directors |
308 |
63%
|
7%
|
27% |
3%
|
| Institutional
shareholders |
308 |
61%
|
8% |
30% |
2%
|
| The
ability to work well with different stakeholders |
308 |
50%
|
41% |
7% |
1% |
|
Communities where companies are based |
308 |
48% |
19%
|
31%
|
1% |
|
The public (i.e., public opinion) |
308 |
44% |
7%
|
47% |
2% |
| The
media |
308
|
31%
|
13%
|
56%
|
1%
|
| Government
(federal, state and local) |
308 |
23%
|
28%
|
48% |
2% |
| Individual
shareholders |
308
|
21%
|
46%
|
32% |
2%
|
| Unions
|
308
|
4%
|
70% |
23% |
3% |
Louis Harris & Associates
BNQP Website
comments:
nqp@nist.gov
Date created:
6/28/1998
Last updated: 8/14/2001
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